The ask: Optimize SEO copy for underperforming listings on macys.com
The approach: Research successful listings in comperable markets. Identify winning keywords, best practices, and things to avoid. Optimize our listings accordingly.
The outcome: 3x overall sales increase within 3 weeks of optimized listings going live
SEO Agency: Ice Web
Update: Catalog Expanded
The outcome: 16x sales increase in 1 month
